Kim Hyun Joong Lotte Duty Free Photos

Kim Hyun Joong has been selected as the new face model for Lotte Duty Free Shop.

Kim Hyun Joong is the representative Hanryu star who’s debuted in 2005 and has since been receiving a wide range of love from all age levels across countries like Japan, Taiwan, Thailand, Hong Kong and other Asian regions where he enjoys immense amount of popularity.

All these while, Kim Hyun Joong has had experiences of endorsing for apparels, cosmetics, home appliances, banking industry, etc. He endorses most top brands of the country, and has been receiving attention as the No.1 model that public and firm industry personnel would like to recruit. As Kim Hyun Joong signs on with Lotte Duty Free Shop, it is expected that he will raise further awareness of Hanryu brands within domestic and in Asia.

Personnel of Lotte Duty Free Marketing department has told the reason behind why Kim Hyun Joong was selected to be their model. ”Kim Hyun Joong has immense amount of popularity domestically and in various regions of Asia. I’m sure with his -a representative Hanryu star- joining in, a greater singer of synergy effect is expected to be produced along with the other existing models”.

End of last month March, Kim Hyun Joong has already recorded for Lotte Duty Free’s CM song ‘So I’m loving you’ as well as shot for its paper adverts.

It was said that Kim Hyun Joong was always cheerful whilst recording and shooting as he led the atmosphere vividly. Especially the CM song that Kim Hyun Joong sang was said to turn out as a joyous song that matches very well with Spring with its soft, gentle tone quality and distinct emotions that was portrayed by him.

Currently, Kim Hyun Joong is spending his time busily discussing for his next work and preparing for the release of his solo album.

Hyun Bin and Kim Sarang of last year’s sensational drama Secret Garden as well as Kim Hyun Joong, Jang Geun Suk, and 2PM have been named as Lotte Duty Free’s new models. These stars will join the long list of celebrities who have previously been the face of Lotte Duty Free. Former models include Song Seung Hun, JYJ, Rain, and Choi Ji Woo.

On April 6th, representatives of Lotte Duty Free stated, “This new generation of Hallyu stars will be part of the Enter-Tour-Ment marketing campaign. Together, our models will hold Lotte DFS fan meetings, concerts, and talk shows.”

“Lotte Duty-Free Shop” has selected a slew of new models for their brand in addition to their current models, Song Seung Hun, Rain, Choi Ji Woo, and JYJ!

Their first line of models represent the first generation of the Hallyu wave, and in an effort to keep up with the trends of the current wave, Lotte Duty-Free has added Kim Hyun Joong, 2PM, Jang Geun Suk, Hyun Bin, and others to expand their marketing potential.

While most brands hold two to three models, Lotte Duty-Free is unique in that it holds a whopping nine teams, with 16 models in total.

Director Kim Ju Nam of Lotte’s marketing team explained, “The reason we are signing on such mammoth stars is not simply for our sales. Lotte’s star marketing emphasizes the creation of new content. Our aim is to expand Korea’s tourism industry through enter’tour’ment marketing, a combination of the tourism industry and the entertainment industry.”

The new line of models will be singing the brand’s theme song, “So I’m Loving You.” Additionally, they will also be participating in a variety of different events such as fan meetings, star relays, and talk shows.

Source: Newsen